Word of Mouth Marketing is one of the most powerful tools that you can use to build your business. Whether you are a Sales Rep or run a small business, what customers and prospects say about you determines the kind of success you have.
Word of Mouth Marketing or WOMM is what your customers and prospects say about you when you are not around. In other words, WOMM is your reputation in your industry and the area in which you serve customers.
(It’s your reputation!).
The best part of this is that you can control how WOMM is used in relation to your business.
How do you harness the power of WOMM?
The first thing I would do is to provide value through my product or service to all of my customers. By providing value through your product or service you can earn the right to ask for testimonials and referrals from your customers. I have done this. Prospects will believe what your customers’ say about you more than anything you say. Your customers could provide LinkedIn recommendations or video testimonials. These testimonials could be shared on your website and on social networking sites like LinkedIn, Twitter and Facebook.
These testimonials can also be produced per a prospects request. I called on prospects who requested a list of three current customers they could call before they would give me any business. (Make sure to get the customers permission before using their name!).
By doing everything that I suggested above, you are in the driver seat and can get positive word of mouth marketing to promote your business. If you provide poor service and no value to your customers, word of mouth marketing will destroy your business. You get to choose what customers say about your business.
Another way to provide value to your customers and to improve your online word of mouth marketing is to: create an e-zine, publish a blog and/or online newspapers. I publish several online newspapers on the topics of sales, marketing and advertising just to name a few. I also publish a blog.
Using what I have discussed, will allow you to use WOMM to get and keep customers.