Seth Godin’s This is Marketing: What it Means for Brands

Seth Godin’s new book This is Marketing sums up the lessons of his previous books. In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect. What thisContinue reading “Seth Godin’s This is Marketing: What it Means for Brands”

Takeaways from Salesforce World Tour

Marketing is at the center of the organization; supporting Sales, Customer Success and the overall customer experience. Kelly Miller Eliyahu of Salesforce outlines the Fifth Edition of The State of Marketing. Customer Experience Marketing Data 65 % of Consumers say their loyalty is influenced by companies sending personalized messages. 52% of Customers are likely to switchContinue reading “Takeaways from Salesforce World Tour”

Key Insights from the World Business Forum

I recently has the privilege to cover the World Business Forum in NYC last week. There were so many great panels and top business minds at the event. I want to highlight some of my favorites. 1. Seth Godin’s talk on Marketing where he discusses How today’s Marketer needs to be both remarkable and generous.Continue reading “Key Insights from the World Business Forum”

4 Key Insights from DMWF

Last week I covered the Digital & Social Marketing Conference in New York. There were many amazing panel discussions on Digital and Social Marketing. My key takeaways were: 1. Influencer Marketing is growing and it is up to brands to get it right. 2.Brands need to use Social Listening to understand their Customers if theyContinue reading “4 Key Insights from DMWF”

8 Takeaways from Advertising Week 2018

This week, I covered Advertising Week in New York. There were amazing panels.  My key takeaways from Advertising Week were: CMOs need a wide array of skills sets from Storytelling to Data Analysis to owning a P&L statement much like CEOs and other General Managers if they want to survive and thrive in today changing landscape.Continue reading “8 Takeaways from Advertising Week 2018”

Using Marketing to Innovate the Organization

The purpose of the Sales and Marketing functions is to drive revenue for the organization. Below you will find Sales and Marketing Strategies for driving revenue that can be Applied in any industry. You will also see how to use Marketing to improve the organizations relationship with internal and external customers. 1.Market Research & CompetitorContinue reading “Using Marketing to Innovate the Organization”

How Voice is Changing Marketing & Customer Experience

I recently covered  Voice Summit the largest voice tech conference that brings the conversational design ecosystem together in one place. The conference was hosted at New Jersey Institute of Technology. I was amazed about the impact voice technology will have on our lives. According to comscore.com, Voice search will account for 50 % of allContinue reading “How Voice is Changing Marketing & Customer Experience”

How to Innovate Marketing

Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections.Continue reading “How to Innovate Marketing”

How to Innovate Marketing in EdTech & E-Learning

EdTech and E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “How to Innovate Marketing in EdTech & E-Learning”