image via content marketing institute Marketing is being disrupted by technology. The technology comes in the form of new social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. CompetitionContinue reading “How Brands can use Customer Service & Sales Teams to improve Content Marketing”
Tag Archives: marketing
Content Curation: 4 Ways to Improve your Content Marketing Results
image via wonacotpr.com Content creation is one of the best ways to engage an audience, making it essential to content marketing. However, we simply cannot cover every single topic in our industry. This is where content curation comes in handy, content curation is where you share the work of others in your industry. Content curationContinue reading “Content Curation: 4 Ways to Improve your Content Marketing Results”
How to Write & Publish Compelling Content on LinkedIn
image via https://i2.wp.com/animoto.com/blog/wp-content/uploads/2014/11/Screen-Shot- Writing on LinkedIn’s long form post is similar to writing blog posts. Your goal is to engage your readers & build an audience. Let’s explore the features of the LinkedIn publishing platform. The Structure of the LinkedIn long form Title The platform provides a place for a title. Tool Bar Underneath the title,Continue reading “How to Write & Publish Compelling Content on LinkedIn”
How to use Engagement to Generate Leads at Trade Shows
image via mediashower.com It is important to attend industry trade shows either as an exhibitor or an attendee. Trade shows are a great way to keep up to date with trends in your industry. This will allow you to improve your product knowledge and assess the needs of customers in the market place. Trade showsContinue reading “How to use Engagement to Generate Leads at Trade Shows”
4 Examples of How Social Media platforms can increase Revenue & Engagement
I have examined 4 ways how social networks can increase user revenue & engagement. The last is how a brand partnered with a Social Network to drive product sales. Publishing/Marketing/Branding 1.Why all Social Networks should build a Publishing Platform Social Networks are great places to discuss and share ideas. While many networks have developed variousContinue reading “4 Examples of How Social Media platforms can increase Revenue & Engagement”
My Marketing Insights Part 2 Brand Marketing/Marketing Strategy/Trade Shows
Below is the second installment of my marketing insights by topic. Brand Marketing/Marketing Strategy 7 Steps to Building the Brands of the Future Previously, I discussed about how to develop and market a product. In this post, I am going to discuss how you can build a brand for tomorrow. While attending the Pivot Conference inContinue reading “My Marketing Insights Part 2 Brand Marketing/Marketing Strategy/Trade Shows”
My Digital Marketing/Social Media/Content Marketing Insights Part 1
Below are my topic marketing insights by topic. Digital Marketing/Social Media/Content Marketing How to Get Started on Social Media Today, many people and organizations are using Social Media to get their message out. If you are not using Social Media you are missing an opportunity. The major Social networks are LinkedIn, Twitter ,Facebook tumblr, &Continue reading “My Digital Marketing/Social Media/Content Marketing Insights Part 1”
How to Create & Execute a Content Marketing Strategy for Lead & Demand Generation
Content Marketing is a great way to connect and engage with potential customers. Only through thoughtful connecting and engagement with others will you be able to obtain quality leads and create demand for your products. Making people want to connect with you on Social Networks is the key to uncovering any needs they may have.Continue reading “How to Create & Execute a Content Marketing Strategy for Lead & Demand Generation”
How Tech is Disrupting Marketing
image via bizdom.com The goal of marketing is to help drive products sales. However, we cannot blindly follow the model of marketing & advertising of the 1960’s. Today, consumers have more access to more information than ever before. As a result, Marketers and brands do not control the conversation like they once did. Hitting consumersContinue reading “How Tech is Disrupting Marketing”
How to use Market Research to Drive Product Sales
Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of productsContinue reading “How to use Market Research to Drive Product Sales”
Sales, Marketing & Social Media Today 