Budweiser Renames and Rebrands Beer to “America” for 2016 Election

  Budweiser temporarily renames and rebrands beer to America until the 2016 election. The move is a strategic for Budweiser as the summer season is the peak time for beer sales. Budweiser is also changing the following: the “King of Beers” has been changed to “E Pluribus Unum,” “The World Renowned” changed to “Land ofContinue reading “Budweiser Renames and Rebrands Beer to “America” for 2016 Election”

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How the Romney and Obama Campaigns use Big Data to Market themselves to Voters

Today is Election Day in the United States. There are many candidates who are up for election. However, the most followed race is the Presidential race between Barack Obama and Mitt Romney. These candidates have been selling and marketing their vision for America for many months. These candidates have been doing everything they can toContinue reading “How the Romney and Obama Campaigns use Big Data to Market themselves to Voters”