When strangers get to know one another for the purpose of friendship, dating, employment, selling and networking; they ask questions about one another. This exchange of questions back and forth is known as an interview. Countless articles and books have been written about selling yourself in a job interview and the like. Now how canContinue reading “Boost Sales and launch Brands with Interview Marketing”
Category Archives: products
How Laws and Mandates Create and Disrupt Markets
Laws and mandates have major changes on the products and services that we use. Markets for goods and services are created and disrupted. An example of this is the Prohibition era in the United States. Prohibition was a time when the sale of drinking alcohol was made illegal by States and the Federal government. TheContinue reading “How Laws and Mandates Create and Disrupt Markets”
Increase Sales by Firing your Worst Customers
Everyone has that customer that is a late payer, nasty and/or a time waster that they wished they could fire. In previous posts, I have discussed how to deal with difficult customers, sociopaths and how to get customers to pay on time. However, there are some customers that need to be fired. The question isContinue reading “Increase Sales by Firing your Worst Customers”
Did Mobile Kill the TV Star?
Everyone remembers the popular song Video Killed the Radio star, which was a song about how the technology of television made radio and the radio star obsolete. As mobile devices and social media have become more prevalent worldwide; access to video content via video search engines/sharing services such as YouTube, Hulu and Netflix have disruptedContinue reading “Did Mobile Kill the TV Star?”
The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach
Screen-shots and hash-tags are an invaluable tool for marketers to reach and sell products to their audience. The old adage is that a picture is worth a 1000 words. As the fields of Marketing and Advertising shift to digital and mobile formats, the power of the image to tell stories and get your message acrossContinue reading “The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach”
Build your Brand with a Blog
Blogging is a great way to build your brand and market your products to the masses. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource. Popular blog posts formats are:Continue reading “Build your Brand with a Blog”
Market Your Expertise with Paper.li
Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides writing, experts share articles and opinion of others in their field. This can come in the formContinue reading “Market Your Expertise with Paper.li”
Top 10 Most Viewed Articles
As the year is winding down, I wanted to share with you the top 10 articles from my blog. Based on the readership the honors go to: #1 Four Basic Things Every Person in Sales Needs to Do to Be Successful Selling is a very detailed process. There are four basic things that every person inContinue reading “Top 10 Most Viewed Articles”
How to Handle the Objection: “call me after the holidays”
The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless they receive a year-end tax advantage. As a salesContinue reading “How to Handle the Objection: “call me after the holidays””
Why you Should Reward your Customer’s for Providing Referrals and Testimonials
The easiest way to make sales is to earn referrals and testimonials from your customer’s. Customers are usually delighted to provide referrals and testimonials for companies and products that work. That being said, you need to show your appreciation to your customer’s who put their name and reputation on the line for you. If you want yourContinue reading “Why you Should Reward your Customer’s for Providing Referrals and Testimonials”
Sales, Marketing & Social Media Today 