Screen-shots and hash-tags are an invaluable tool for marketers to reach and sell products to their audience. The old adage is that a picture is worth a 1000 words. As the fields of Marketing and Advertising shift to digital and mobile formats, the power of the image to tell stories and get your message across are the new tools of the 21st Century.
Hash-tags are also valuable tools because they allow marketers and everyday people to share their content with people who are out of their network. Hash-tags allow users on social networks to index their content. For example, if I share a blog post or an image with the tag #marketing, I can reach everyone who searches for that tag on a social network. My reach expands exponentially as a result. This is very powerful. Hash-tags started on Twitter then spread to other networks much like the like button on Facebook. Think of a hash-tag as a social network search engine like Google.
The screen shot is a great way for marketers to reach their audience and beyond. As the number of computers and mobile devices multiply worldwide, more people will capture everyday images of their lives and share them via Social Networks such as Facebook/Instagram, Twitter, Google+, LinkedIn etc…
Screen shots can be taken with both computers and mobile devices. This allows individuals, and small brands alike to market and reach potential customers via storytelling through screen shots. Fortune 500 brands have tapped into this marketing goldmine by soliciting everyday people to take pictures of themselves using the products that they love. Think of this as a picture version of a LinkedIn recommendation. It’s social proof.
Screen shots can also be used to share accomplishments and to advocate your love for your favorite brands. I have used screen shots in all of the ways that I have mentioned above. Recently, I was featured on Twitter’s Ads Blog for my endorsement of Verizon wireless.
When screen-shots are used with hash-tags, this is a marketing goldmine because marketers can share their story with billions of people worldwide and go beyond their regular followers. As a result, brands have potential to sell more and connect with people worldwide.
How have you used screen shots and hash-tags to sell and market your products?