Today, many people and organizations are using Social Media to get their message out. If you are not using Social Media you are missing a an opportunity. The major Social networks are LinkedIn, Twitter ,Facebook tumblr, & WordPress. These networks have similarities in the sense they are designed for people to communicate. Below is howContinue reading “A Guide to Getting Started on Social Media”
Tag Archives: marketing
How Laws and Mandates Create and Disrupt Markets
Laws and mandates have major changes on the products and services that we use. Markets for goods and services are created and disrupted. An example of this is the Prohibition era in the United States. Prohibition was a time when the sale of drinking alcohol was made illegal by States and the Federal government. TheContinue reading “How Laws and Mandates Create and Disrupt Markets”
How Dating Reminds Me of My Time in Outside Sales
Dating reminds me of my time as an Outside Sales Rep in New York City. When looking for prospects, I cold call on women at various social venues Bars/Clubs at night, Parks, Stores and the Subway. I network with friends for leads on potential single women and networking. I use various online social networking/dating sitesContinue reading “How Dating Reminds Me of My Time in Outside Sales”
Why Brands Should Use Visual StoryTelling
They say that a picture is worth a thousand words and a video is worth 10,000 words. Telling a story with words alone puts the burden of visualization on the prospect. As words mean different things to different people based on life experience and culture, it is possible for your message to be misinterpreted. ForContinue reading “Why Brands Should Use Visual StoryTelling”
Increase Sales by Firing your Worst Customers
Everyone has that customer that is a late payer, nasty and/or a time waster that they wished they could fire. In previous posts, I have discussed how to deal with difficult customers, sociopaths and how to get customers to pay on time. However, there are some customers that need to be fired. The question isContinue reading “Increase Sales by Firing your Worst Customers”
Did Mobile Kill the TV Star?
Everyone remembers the popular song Video Killed the Radio star, which was a song about how the technology of television made radio and the radio star obsolete. As mobile devices and social media have become more prevalent worldwide; access to video content via video search engines/sharing services such as YouTube, Hulu and Netflix have disruptedContinue reading “Did Mobile Kill the TV Star?”
The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach
Screen-shots and hash-tags are an invaluable tool for marketers to reach and sell products to their audience. The old adage is that a picture is worth a 1000 words. As the fields of Marketing and Advertising shift to digital and mobile formats, the power of the image to tell stories and get your message acrossContinue reading “The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach”
Selling to Sociopaths: What to do when you can’t Walk Away
Have you ever had a prospect and/or customer from hell? I am talking about a customer that seemed charming when everything in the transaction was going well and did a 180 degree turn when they didn’t get when they want. I have had several experiences like this during my time in outside sales. What aboutContinue reading “Selling to Sociopaths: What to do when you can’t Walk Away”
Poor Customer Service Costs Businesses Sales
Poor customers service costs businesses sales. I observed this first hand yesterday. I was in the supermarket yesterday and I observed a man who was wanted to buy mussels (seafood). These mussels were packaged in bushels. As you can imagine, there were long lines in the supermarket. There were scales to weigh food items bothContinue reading “Poor Customer Service Costs Businesses Sales”
Increase Credibility: In-Person Customer Testimonials Hit the Spot at 2013 NY Auto Show
Last year, I wrote an article about what the auto show could teach us about trade show marketing. This year I had the honor of covering the show as a member of the press once again. I really enjoyed attending the show. All of the manufacturers had great presentations and unveils of their cars. EachContinue reading “Increase Credibility: In-Person Customer Testimonials Hit the Spot at 2013 NY Auto Show”
Sales, Marketing & Social Media Today 