Tag Archives: marketing

How to Develop and Deliver a Successful Sales Presentation

In my last post, I covered how to make a cold call where I described about how to make an on the spot sales presentation. Now I will cover how to develop and deliver a sales presentation to a decision maker when you are on an appointed call. Developing Your Presentation When you start toContinue reading “How to Develop and Deliver a Successful Sales Presentation”

How to Develop and Implement a Sales Plan

In my last post, I spoke about how to identify your target market and how to build a prospecting list. In this post, I will cover how to develop and implement a sales plan. Also I will cover how the sales funnel works and how it relates to sales success. Now that you have yourContinue reading “How to Develop and Implement a Sales Plan”

Do Sales People Need to Double as Product Marketing Managers for their offerings?

Do Sales people need to double as Product Marketing Managers for their offerings? When it comes to knowing who their customers are along with their needs; they do. Previously, I spoke about prospecting and identifying your target market. I will cover this topic in more detail in this post. I stated that it is importantContinue reading “Do Sales People Need to Double as Product Marketing Managers for their offerings?”

The Basic Principles of Marketing have changed or have they?

Marketing in the digital age has shifted from content to context. Up until recently, many brands created the content that was used to market their products. Consumers were expected to like their products just because they looked cool or were hip. With the rise of social networking with sites such as Facebook and Twitter, thisContinue reading “The Basic Principles of Marketing have changed or have they?”

Four Basic Things Every Person in Sales Needs to Do to Be Successful

Selling is a very detailed process. There are four basic things that every person in Sales needs to do to be successful. These four things are: belief in your products and services, knowing how to prospect/knowing your target market, knowing how to engage prospects and customers with a message that is compelling and the ability toContinue reading “Four Basic Things Every Person in Sales Needs to Do to Be Successful”