Creating content that engages customers is key. Survey Results I surveyed my LinkedIn Audience to ask which types of content help them to learn best and what type of content they value most. As you can see, people learn best from a mix of written, video, audio, and content formats. Of the types of content,Continue reading “Strategies For Creating Engaging Customer-Centered Sales & Marketing Presentations & Content-Based on Buyer Learning Styles”
Category Archives: sales
Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales
Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a marketplace that already exists. This is true if you are a re-seller or distributor of products andContinue reading “Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales”
Sales & Marketing Strategies for Enabling Sales Orgs, Handling Objections, Closing More Deals & Driving Sales
Sales processes include the following: customer development, prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials. What is the hardest part of the sales process? I surveyed my LinkedIn audience to find out. Survey Results Of those surveyed, 53 % said closing deals was the hardest part of theContinue reading “Sales & Marketing Strategies for Enabling Sales Orgs, Handling Objections, Closing More Deals & Driving Sales”
How Buyers Find & Buy Education Technology & Technology Products
I asked my audience how they find Education Technology products and solutions. According to a survey I conducted on LinkedIn, 58% used google, viewed product demos, and read reviews. Next was Social Media and word of mouth at 33%. This suggests that the education technology buying cycles are customer-centric. A great product demo is onlyContinue reading “How Buyers Find & Buy Education Technology & Technology Products”
How to Obtain & Leverage Testimonials, Referrals & Customer Evangelists
Once you have made a sale to a customer, it is important to follow up with them. In Sales, it is important to deliver on the promises you make to customers. This means checking in with the customer throughout the implementation of your product or service. Staying in touch with a customer post-sale is alsoContinue reading “How to Obtain & Leverage Testimonials, Referrals & Customer Evangelists”
How to Gain Market Share with a Tech Product or Service
During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explainedContinue reading “How to Gain Market Share with a Tech Product or Service”
How & Why People Buy Tech Products
1. What motivates people to buy a tech product or service? 2. How do people find a tech product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a tech product or service? People buy a technology product or service for many reasons. 2. How do people findContinue reading “How & Why People Buy Tech Products”
How to Create Marketing that Enables Sales & CX Teams
I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increase lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicleContinue reading “How to Create Marketing that Enables Sales & CX Teams”
How &Why People Buy Technology
When marketing and selling a product or service, it is important to ask two questions to understand your buyers. 1.What motivates people to buy a product or service? 2.How do people find a product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a product or Service?Continue reading “How &Why People Buy Technology”
9 Techniques to Overcoming Customer Objections
In sales, everyone has to be able to overcome objections to be successful. The best way to overcome objections is to prevent them. This can be done by providing a thorough sales presentation that covers all the information about your products and services. Also, you must address any questions the prospect has immediately. However, objectionsContinue reading “9 Techniques to Overcoming Customer Objections”
Sales, Marketing & Social Media Today 