I covered the World Traffic Safety Symposium at the New York International Auto Show this past April. The symposium focused on using data and AI to reduce pedestrian fatalities and to make roads and cars safer. Mark Scheinberg, President of the Greater New York Automotive Dealers Association and the New York International Auto Show, openedContinue reading “Using Technology, Data & AI to Improve Traffic Safety: Highlights from The 2025 World Traffic Safety Symposium “
Category Archives: automotive
The Inside Track on the 2023 New York Auto Show
The 2023 New York Auto Show is happening at New York’s Jacob Javits Center. I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World Car Awards Breakfast. I want to congratulate Hyundai for winning multiple awards with its all-new Ioniq 6 EV includingContinue reading “The Inside Track on the 2023 New York Auto Show”
The Automotive Industry is Becoming Electrified: Automotive Trends
Things are changing in the automotive industry. These changes are from the way vehicles are bought and sold. Vehicle offerings are also different. Vehicles went from gas combustion engines to hybrid vehicles which means a split between gas and electric. Now there is going to be a shift to all-electric vehicles or EVs. The adoptionContinue reading “The Automotive Industry is Becoming Electrified: Automotive Trends”
SEM Trends from SMX East
Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics. Here is aContinue reading “SEM Trends from SMX East”
A Sneak Peek of the 2019 NY Auto Show
There are amazing exhibits at the New York International Auto Show that showcased innovations in the auto industry. These innovations included an increased number of: Hybrid, Electric and Voice enabled vehicles. Mercedes-Benz showcased its Voice enabled vehicles in its Press Conference. Porsche celebrated the 50th Anniversary of the 911 with the unveil of the 911Continue reading “A Sneak Peek of the 2019 NY Auto Show”
An Inside Look at the 2018 NY Auto Show
There are many exhibits at the New York Auto Show that showcased innovations and technological advances in the automotive industry. After two days of coverage on the press preview days, I am going to share my favorite product unveils and displays. This year, I also did a video walk through of the show floor to provideContinue reading “An Inside Look at the 2018 NY Auto Show”
2016 NY Auto Show Press Preview
Image via http://www.logo-designer.co/new-york-auto-show-unveils-new-logo-design-brand-strategy/ There are countless exhibits at the New York Auto Show that were integrated with cutting edge technology, Hybrids and Virtual Reality or VR for short. After two days of coverage on the press preview days, I am going to share my favorite product unveils and displays. #Press Preview from 2016 @NYAutoShow https://t.co/x1jJJ1mFXm #nyiasContinue reading “2016 NY Auto Show Press Preview”
The 2015 New York International Auto Show: Where Direct, Digital and Trade Show Marketing Meet
Trade shows are a great opportunity for brands and whole industries to sell and market their products. I have experienced this first hand during my time in Outside Sales and Marketing. Since then, Social Media has exploded. Last week, I had the privilege of covering the New York Auto show as I do each year.Continue reading “The 2015 New York International Auto Show: Where Direct, Digital and Trade Show Marketing Meet”
What the New York Auto Show Can Teach Us About Trade Show Marketing
Trade show marketing is important for companies to build brand awareness. The purpose for trade shows is to drive sales. As a Dental Sales Rep, I worked the Greater New York Dental meeting. This is a show where Dental Manufacturers and distributors show off current and new products they have to offer. Today, I am goingContinue reading “What the New York Auto Show Can Teach Us About Trade Show Marketing”
Sales, Marketing & Social Media Today 