Author Archives: Dan Galante

How Dating Reminds Me of My Time in Outside Sales

Dating reminds me of my time as an Outside Sales Rep in New York City. When looking for prospects, I cold call on women at various social venues Bars/Clubs at night, Parks, Stores and the Subway. I network with friends for leads on potential single women and networking. I use various online social networking/dating sitesContinue reading “How Dating Reminds Me of My Time in Outside Sales”

Why Brands Should Use Visual StoryTelling

They say that a picture is worth a thousand words and a video is worth 10,000 words. Telling a story with words alone puts the burden of visualization on the prospect. As words mean different things to different people based on life experience and culture, it is possible for your message to be misinterpreted. ForContinue reading “Why Brands Should Use Visual StoryTelling”

Increase Sales by Firing your Worst Customers

Everyone has that customer that is a late payer, nasty  and/or a time waster that they wished they could fire. In previous posts, I have discussed how to deal with difficult customers, sociopaths and how to get customers to pay on time. However, there are some customers that need to be fired. The question isContinue reading “Increase Sales by Firing your Worst Customers”

Close Sales during Cold Calling with the Columbo Technique

In previous articles, I have discussed how to overcome objections and make cold calls successfully as referenced below. “In sales, everyone has to be able to overcome objections in order to be successful. The best way to overcome objections is to prevent them. This can be done by providing a thorough sales presentation that coversContinue reading “Close Sales during Cold Calling with the Columbo Technique”

Did Mobile Kill the TV Star?

Everyone remembers the popular song Video Killed the Radio star, which was a song about how the technology of television made radio and the radio star obsolete. As mobile devices and social media have become more prevalent worldwide; access to video content via video search engines/sharing services such as YouTube, Hulu and Netflix have disruptedContinue reading “Did Mobile Kill the TV Star?”

The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach

Screen-shots and hash-tags are an invaluable tool for marketers to reach and sell products to their audience. The old adage is that a picture is worth a 1000 words. As the fields of Marketing and Advertising shift to digital and mobile formats, the power of the image to tell stories and get your message acrossContinue reading “The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach”

Selling to Sociopaths: What to do when you can’t Walk Away

Have you ever had a prospect and/or customer from hell? I am talking about a customer that seemed charming when everything in the transaction was going well and did a 180 degree turn when they didn’t get when they want. I have had several experiences like this during my time in outside sales. What aboutContinue reading “Selling to Sociopaths: What to do when you can’t Walk Away”

The Basic Principles of Marketing have changed or have they?

Originally posted on Sales, Marketing & Social Media Today:
Marketing in the digital age has shifted from content to context. Up until recently, many brands created the content that was used to market their products. Consumers were expected to like their products just because they looked cool or were hip. With the rise of social…