Personal Branding on Facebook:The Basics

Facebook is the largest social networking site in the world. Facebook has about 650 million users worldwide. Almost everyone is on Facebook. From teenagers to baby boomers, people from all walks of life are using Facebook. In this post, I am going to discuss the basics of personal branding on Facebook. To sign up forContinue reading “Personal Branding on Facebook:The Basics”

Build your Brand and Spread Ideas Using @Twitter

Twitter is a great social networking site for people and brands to spread ideas quickly.  Twitter is also a great marketing tool for brands to promote products and services. Twitter has a few hundred million users worldwide. Getting started with Twitter is quick and easy. To get started using Twitter you need to do the following: 1Continue reading “Build your Brand and Spread Ideas Using @Twitter”

Building your Personal & Corporate Brand using LinkedIn

Use of social media is essential in personal and corporate branding.  The networks that brands should be on are LinkedIn, Twitter, Facebook, YouTube and Google+. Writing blogs and having websites are also essential for building a brand.  Today I am going to discuss how to build your brand using LinkedIn. LinkedIn is a professional networkingContinue reading “Building your Personal & Corporate Brand using LinkedIn”

How to Earn Customer Referrals and Testimonials

Once you have made a sale to a customer, it is important to follow-up with a customer. As a Sales person it is important to deliver on the promises you make to customers. This means checking in with the customer throughout the implementation of your product or service and staying in touch with the customer afterContinue reading “How to Earn Customer Referrals and Testimonials”

How to Get Customers to Pay On Time While Keeping their Business

When we deal with customers, it is important to get them to pay their invoices in a timely manner. What a timely manner means is dependent on your company’s payment policy. Are these customers C.O.D or are they net 30, net 60, net 90 or longer? This payment structure is based on the length ofContinue reading “How to Get Customers to Pay On Time While Keeping their Business”

Customer Service Rules in the Digital Age

In my post Building the Brands of Tomorrow, I stated that one of the things that companies needed to do to build the brand of the future is to listen to their customers. This means handling customer complaints promptly. We are in the digital age. In this age, social networks are the wave of theContinue reading “Customer Service Rules in the Digital Age”

2011 in review Thank you for reading! Happy New Year!

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 1,100 times in 2011. If it were a cable car, it would take about 18 trips to carry that many people. Click here to see theContinue reading “2011 in review Thank you for reading! Happy New Year!”

My review of The End of Business As Usual by Brian Solis

I highly recommend The End of Business As Usual by Brian Solis. I received a copy of this book while attending the Pivot Conference which the author runs. It was great meeting Brian. I wanted to build on what I learned at the conference which examined the social consumer, this is why I decided toContinue reading “My review of The End of Business As Usual by Brian Solis”

Building the Brands of Tomorrow

Previously, I discussed about how to develop and market a product. In this post, I am going to discuss how you can build a brand for tomorrow. While attending the Pivot Conference in New York City, I learned that whether you are a start-up company or a large fortune 500, it imperative that you reactContinue reading “Building the Brands of Tomorrow”

How to Develop and Market a Product

Developing and marketing a product, requires a lot of planning. You need a vision for your product. Whether you are a start-up company or a product manager launching a new product, there is a lot of research that has to take place. Your budget will dictate the size of your marketing campaign. However, you areContinue reading “How to Develop and Market a Product”