How to use Marketing to gain customers for your Small Business

How to use Marketing to gain customers for your small business.
Applying marketing strategies to engage with customers while driving product sales.

3 Questions Content & Digital Marketers should answer before Launching a Campaign

image via thesba.com Launching a content marketing & digital marketing campaign is a big investment of time & resources. Before launching a campaign there are a lot of things to consider. Here are three questions that digital & content marketers should be able to answer before launching a campaign. 1.What are the best ways to marketContinue reading “3 Questions Content & Digital Marketers should answer before Launching a Campaign”

How Brands can use Customer Service & Sales Teams to improve Content Marketing

image via content marketing institute Marketing is being disrupted by technology. The technology comes in the form of new social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. CompetitionContinue reading “How Brands can use Customer Service & Sales Teams to improve Content Marketing”

Content Curation: 4 Ways to Improve your Content Marketing Results

 image via wonacotpr.com Content creation is one of the best ways to engage an audience, making it essential to content marketing. However, we simply cannot cover every single topic in our industry. This is where content curation comes in handy, content curation is where you share the work of others in your industry. Content curationContinue reading “Content Curation: 4 Ways to Improve your Content Marketing Results”

How to Write & Publish Compelling Content on LinkedIn

image  via https://i2.wp.com/animoto.com/blog/wp-content/uploads/2014/11/Screen-Shot- Writing on LinkedIn’s long form post is similar to writing blog posts. Your goal is to engage your readers & build an audience. Let’s explore the features of the LinkedIn publishing platform. The Structure of the LinkedIn long form  Title The platform provides a place for a title. Tool Bar Underneath the title,Continue reading “How to Write & Publish Compelling Content on LinkedIn”

How to use Engagement to Generate Leads at Trade Shows

image via mediashower.com It is important to attend industry trade shows either as an exhibitor or an attendee. Trade shows are a great way to keep up to date with trends in your industry. This will allow you to improve your product knowledge and assess the needs of customers in the market place. Trade showsContinue reading “How to use Engagement to Generate Leads at Trade Shows”