sales – Page 7 – Sales, Marketing & Social Media Today

Increase Sales by Firing your Worst Customers

Everyone has that customer that is a late payer, nasty and/or a time waster that they wished they could fire. In previous posts, I have discussed how to deal with difficult customers, sociopaths and how to get customers to pay on time. However, there are some customers that need to be fired. The question isContinue reading “Increase Sales by Firing your Worst Customers”

Close Sales during Cold Calling with the Columbo Technique

In previous articles, I have discussed how to overcome objections and make cold calls successfully as referenced below. “In sales, everyone has to be able to overcome objections in order to be successful. The best way to overcome objections is to prevent them. This can be done by providing a thorough sales presentation that coversContinue reading “Close Sales during Cold Calling with the Columbo Technique”

Did Mobile Kill the TV Star?

Everyone remembers the popular song Video Killed the Radio star, which was a song about how the technology of television made radio and the radio star obsolete. As mobile devices and social media have become more prevalent worldwide; access to video content via video search engines/sharing services such as YouTube, Hulu and Netflix have disruptedContinue reading “Did Mobile Kill the TV Star?”

The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach

Screen-shots and hash-tags are an invaluable tool for marketers to reach and sell products to their audience. The old adage is that a picture is worth a 1000 words. As the fields of Marketing and Advertising shift to digital and mobile formats, the power of the image to tell stories and get your message acrossContinue reading “The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach”

Selling to Sociopaths: What to do when you can’t Walk Away

Have you ever had a prospect and/or customer from hell? I am talking about a customer that seemed charming when everything in the transaction was going well and did a 180 degree turn when they didn’t get when they want. I have had several experiences like this during my time in outside sales. What aboutContinue reading “Selling to Sociopaths: What to do when you can’t Walk Away”

Poor Customer Service Costs Businesses Sales

Poor customers service costs businesses sales. I observed this first hand yesterday. I was in the supermarket yesterday and I observed a man who was wanted to buy mussels (seafood). These mussels were packaged in bushels. As you can imagine, there were long lines in the supermarket. There were scales to weigh food items bothContinue reading “Poor Customer Service Costs Businesses Sales”

Sales Reps: Want to Boost your Sales? Study your Sales Data & Do the Math!

Math and Sales Data are essential to improve the sales efforts of Sales Reps. The use of Math and Sales Data can provide a wealth of insights in terms of how effective a businesses sales campaigns are doing. In my previous post, How to be your own Manager of Sales, I detailed how Sales Reps couldContinue reading “Sales Reps: Want to Boost your Sales? Study your Sales Data & Do the Math!”

Build your Brand with a Blog

Blogging is a great way to build your brand and market your products to the masses. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource. Popular blog posts formats are:Continue reading “Build your Brand with a Blog”

Market Your Expertise with Paper.li

Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides writing, experts share articles and opinion of others in their field. This can come in the formContinue reading “Market Your Expertise with Paper.li”