The Basic Principles of Marketing have changed or have they?

Marketing in the digital age has shifted from content to context. Up until recently, many brands created the content that was used to market their products. Consumers were expected to like their products just because they looked cool or were hip. With the rise of social networking with sites such as Facebook and Twitter, this started to change. People began to express themselves online more and more. Ultimately, this led to sharing their experiences online. Noticing this trend, many brands immediately launched Facebook pages, this lead to the shift from content to context marketing. Instead of creating content, many brands Like Coke and Pepsi had their consumers create content for their marketing campaigns. Customers would upload videos of the products and they would like the brands Facebook pages. Consumers have access to more information about products and services than ever before so brands have to have a compelling message.

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