Customer Service Rules in the Digital Age

Originally posted on Sales, Marketing & Social Media Today:
In my post Building the Brands of Tomorrow, I stated that one of the things that companies needed to do to build the brand of the future is to listen to their customers. This means handling customer complaints promptly. We are in the digital age. In…

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The Basic Principles of Marketing have changed or have they?

Originally posted on Sales, Marketing & Social Media Today:
Marketing in the digital age has shifted from content to context. Up until recently, many brands created the content that was used to market their products. Consumers were expected to like their products just because they looked cool or were hip. With the rise of social…

How to Get Customers to Pay On Time While Keeping their Business

Originally posted on Sales, Marketing & Social Media Today:
When we deal with customers, it is important to get them to pay their invoices in a timely manner. What a timely manner means is dependent on your company’s payment policy. Are these customers C.O.D or are they net 30, net 60, net 90 or longer?…

Building your Personal & Corporate Brand using LinkedIn

Originally posted on Sales, Marketing & Social Media Today:
Use of social media is essential in personal and corporate branding.  The networks that brands should be on are LinkedIn, Twitter, Facebook, YouTube and Google+. Writing blogs and having websites are also essential for building a brand.  Today I am going to discuss how to build…

Getting to Yes when the Answer has been No:Dealing with Rejection in Sales and Business

Originally posted on Sales, Marketing & Social Media Today:
Dealing with rejection in sales and business is tough.  I remember my time in outside sales in New York City. I would make a lot of cold calls or try to up-sell or cross-sell products to existing customers. I remember days in the field when the answer I…