How to Develop and Market a Product

Sales, Marketing & Social Media Today

Developing and marketing a product, requires a lot of planning. You need a vision for your product. Whether you are a start-up company or a product manager launching a new product, there is a lot of research that has to take place. Your budget will dictate the size of your marketing campaign. However, you are in control on how to allocate that budget. I touched on some of the questions that should be asked in a previous post.  I will focus on them in more detail. The research should focus on the following:

  • What is the product designed to do?

You will need to be able to answer this question in writing (product literature) through creating and implementing product demonstrations that tell a story. This story should demonstrate a need that is not currently being met. Once this need is identified, it is your job to show how people…

View original post 661 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s