I highly recommend The End of Business As Usual by Brian Solis. I received a copy of this book while attending the Pivot Conference which the author runs. It was great meeting Brian. I wanted to build on what I learned at the conference which examined the social consumer, this is why I decided to read the book.
This book is a must read for anyone who works in the fields of Sales, Marketing and Advertising. Anyone who is looking to build a great brand should also read this book. The book is packed with case studies and hard data about The Consumer Revolution. The Consumer Revolution is the shift from brands that are built by companies, to the co-creation of brands. (Where companies and their customers work together to create the brands of the future.)
Brian provides the reader with a blue print of the steps to take to embrace and predict the changes that are taking place in this new business climate. (The Consumer Revolution.) Brian’s book is the best business book of 2011 and would make the perfect holiday gift for the business person in your life. This book has forever changed the way I look at Sales, Marketing, Advertising and Business today.