The prices of Beef have sky rocketed lately. I went out to dinner at a popular restaurant in New York City and the size of the steak I usually get; shrank to about half of the size for roughly the same amount of money. That is a hugh price increase!
Has anyone else noticed a similar trend when dining out? Tweet me at @DanGalante with your story.
Trade shows are a great opportunity for brands and whole industries to sell and market their products. I have experienced this first hand during my time in Outside Sales and Marketing. Since then, Social Media has exploded. Last week, I had the privilege of covering the New York Auto show as I do each year. This trade show is an example how the Auto industry interconnects digital, direct and Trade show marketing in one synergy. The New York International show is promoted through various social networks, advertising and direct marketing i.e promotions and discounts. However, the marketing does not end once you visit the show. Visitors are provided with literature from each auto brand along with the opportunity to view and engage with live exhibits. Visitors are then encourage to share their experience with others via Social Networks which provides free advertising for show organizers and auto brands. Cars and trucks are available to to sit in allowing potential buyers to get a feel for the vehicles.
Below, I have provided pictures and video highlights from my coverage but it is no substitute for being there. The show runs from April 3rd to April 12th. Stop by and visit if you are in the New York area!
Jeep offers a ride and drive experience.
Dodge also has an amazing looking Viper.
Ford has also done an amazing job with their display. The Ford GT a remarkable looking Sports car.
Ford and Chrysler had the biggest and best displays of the show. However their were many great brand of cars and trucks. I have taken many pictures as well.
height=”300″ class=”alignnone size-medium wp-image-737″ />
Getting people to pay attention to your message and brand is becoming increasingly difficult in today’s attention economy. This is especially true when making a Sales and Marketing presentation. When making a presentation using PowerPoint/Slide-decks, are you inundating your prospects and audience with slide after slide of visuals? While visuals are important, too many of them can overwhelm your prospects and audience. Remember the goal of your presentation is to inform, persuade and engage your audience to take action based on your message. You do not want overwhelm and/or bore your audience.
Recently, I was honored by Slideshare for being in the top 5 percent of presentations and profiles viewed in 2014. One of the reasons for my success according to Slideshare was that my presentations were an average of 6 slides shorter than the average in 2014. In the link that I have shared above, it shows how the average size of a presentation has decreased from 21 slides in 2008 to 14 slides in 2013. In 2014, the average size of a presentation was 11 slides.
This data offers statistical proof that all marketers/sellers need to arrive at the point quickly or risk losing the attention of their audience/prospects.
Lost Attention = Lost Influence = Lost sales/market-share. Think about Television ratings and advertising sales/rates.
When strangers get to know one another for the purpose of friendship, dating, employment, selling and networking; they ask questions about one another. This exchange of questions back and forth is known as an interview. Countless articles and books have been written about selling yourself in a job interview and the like. Now how can we take the skills of giving a good interview and apply them to Selling, Marketing and branding products? I call this Interview Marketing. Interview Marketing has been used by political leaders to sell ideas, business leaders to build brands and sell products along with launching careers of the unknown. For Interview Marketing to be successful, the person being interviewed need to be able to answer questions that are both scripted and unscripted. For example, politicians do this by working with their press people while hitting the Sunday morning talk shows. The person being interviewed also needs to be confident and have total product or idea knowledge of what they are sharing. Business leaders do this when they appear on CNBC, Bloomberg TV and the like. When business people share their opinions or analyze a story being discussed, they demonstrate their skills and expertise to a world audience of prospects. Businesses have sprung up around the concept of Interview Marketing. These businesses have you meet with a journalist to record an interview that they then in turn market to major news outlets for sharing. It’s no wonder that many people have the as seen on TV logo on their profile and products. People and businesses that are unknown use Interview Marketing when they appear on programs like SharkTank. People call this a pitch.Yes businesses appear on programs like this to
get funding but many that do not get funding from the Sharks get discovered from the media exposure the show provides. So if you get asked by someone to do an interview about your product or service; do the interview.
Laws and mandates have major changes on the products and services that we use. Markets for goods and services are created and disrupted. An example of this is the Prohibition era in the United States. Prohibition was a time when the sale of drinking alcohol was made illegal by States and the Federal government. The logic behind the ban was that quality of life would improve because the consumption of alcohol would decrease. But did this happen? Nope. Instead the sales of alcohol skyrocketed. Bootleggers became rich by selling alcohol. All Prohibition did was disrupt the traditional alcoholic beverage market into a black market. People were able to make a business out of selling illegal alcohol.The same could be said for the sale of illegal drugs.
The auto industry also created a new market for the energy conscious with the release of the electric car and the hybrid. These changes created jobs in the green economy.
During my time the dental industry, I noticed a surge in product sales of Amalgam Separators. This occurred after an environmental law was passed across the United States; barring Dentist’s from pouring amalgam(mercury) used in fillings down the sewer. Amalgam had to be separated into a separator and disposed of through special means. Think of commercial waste.
If you want to see what markets will be created and disrupted; look to the laws and mandates of the government.