image via bluepolointeractive.com
High quality content created on a blog has amazing potential to be shared, increasing blog readership. However, just creating content; sharing it in its original form on many channels multiple times will continue to yield diminishing results. Results are diminishing because Social Networks and the blog-sphere continue to be bombarded with content. As a result, too much quality content will be be overlooked. Now if you are reading this confused what to do next, relax you are not alone. When I started blogging I thought the very same thing. Here is where content repurposing can help.
Creating Channels for Content
However, before content can be repurposed, channels to share the content must be established in addition to a blog and LinkedIn . These additional channels that you create will ensure that your content reaches a broader audience which increases opportunities for social sharing. I would start by create accounts on other social networks such as Twitter, Facebook, Google+, YouTube and Slideshare.
Rewriting/Repurposing a Blog article
Blogs can be republished on additional platforms. For example, I publish my content on WordPress, tumblr and LinkedIn.
The Title of the republished blog
The first I would do is to change the wording of the title or put the title in the form of a question. Putting the title in the form of a question invites the audience to weigh in.
Your title should reflect what the topic that you are writing about while being engaging to readers. Most people just skim the headlines as they are bombarded with content, in other words you have just seconds to catch their attention.
Additional popular titles include:
1. How to’s,
2. lists ex 7 ways to _______
Calls to Action
A great call to action would be: feel free to comment, or asking a question of the reader at the end of the post. By having a call to action to comment, readers are more likely to start a discussion and share the content. It is important to talk with your audience and not at them.
Make sure to pick keywords that reflect your topic. WordPress and tumblr allow users to include as many as they would like while LinkedIn’s platform allows only three.
Make sure when you upload an image that it reflects what your post is about.
About the Author section
I would add an about the author section at the bottom of each article. This is another great way to showcase the author’s expertise; incorporating a call to action such as: see how we can help or click here to sign up for a free demo.
Repurposing Formats beyond a blog
The contents of the article can be put into different formats such as: a PowerPoint, YouTube video, ebook, whitepaper, newsletter, publication and Podcast. All of these formats can be uploaded to Slideshare. The article can be published to LinkedIn’s publishing platform as well. Your article can also be written having presentations and videos embedded in the article itself. There are endless ways to repurpose content.
How have you repurposed your blog content? Comment below.
About the Author
Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.
Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.
He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.
Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.