Why all Social Networks should build a Publishing Platform

Social Networks are great places to discuss and share ideas. While many networks have developed various proprietary video apps, they do not have a place to write and publish original content. LinkedIn did a great thing by creating the long form post. The long post form allows users to create, publish and share their content with users on the site. Recently, LinkedIn allows users to create three SEO tags to categorize their work. LinkedIn also offers various leaders across all verticals; the opportunity to become influencers. Influencers content is published and then shared with all users on the site through LinkedIn Pulse.

Social Networks that build Publishing platforms similar to LinkedIn will get the benefit of not only content curation but content creation.

Allowing users to create original content on Social Networks will lead to users staying on the site longer; creating  more engagement.

Keeping users more engaged will help social networks to sell more advertising to brands by offering them different options like sponsored articles. Social Networks will benefit from increased traffic because users can stay on their site as opposed to having users clicking links and being directed to another site. Brands will be able to team up with social networks to create and co-create an amazing user experience and increase revenue at the same time.

This needs to researched and tested by social networks.

How to Unsend a Message in Gmail or Google Apps

Everyone has sent an email that they wish they had not. Now imagine that you had the power to unsend that email!

Google is now allowing users to unsend an email that was sent out for up to 30 seconds.

To set up the unsend feature, you need to take the following steps:

1 Sign into your Gmail/Google Apps account.

2. Click on the gear button in the top right hand corner of the screen. A drop down menu will appear.

3. Once the drop down menu appears, click on settings. The settings section is where you can manage your email.

4. On the settings page, scroll down to the undo send feature. Make sure to click the box to enable the feature. Gmail gives users a choice of how long they can cancel a sent email. 5, 10, 20 or 30 seconds after it is sent.

When you send a message on Gmail, you are prompted to view the message or undo it. If you decide to undo the message; a window pops up with your original message.

This is how you can unsend an email on Gmail/Google Apps.

I have included a video from Tricks Tac on how to set up and use the unsend feature.

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How Education is being Disrupted

The field of education is changing at a rapid rate. We can see these changes at all levels, especially at the K-12 space. Instructional shifts, Common Core standards and instructional technology are disrupting the way education is provided to students. SMART boards are used in a majority of classrooms which allows Teachers to make lessons interactive for students. The Teacher centered model is being replaced with the Student centered model. Students of today need constant stimulation, especially with technology. Traditional teaching methods and hardcover books do not stimulate the learners of today.

The Teacher of today is faced with more challenges than ever before. However there are more opportunities than ever before. The testing and education technology space is a multi-million dollar industry.  Venture capitalists are investing millions in ed-tech start ups.

So what does this mean for the teacher? This means that if teachers decide to take their educational expertise and apply it to creating high quality instructional materials that everyone can use; they have the potential to earn more money than  the average classroom Teacher.

Teachers have more challenges than ever before but they also have more opportunities as well.

How to Collaborate using Google Drive

 

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      Google Drive offers people a great way to collaborate and share ideas. Teachers and business professionals alike can share documents and presentations along with editing them. In today’s world, we all need to collaborate to be successful. Google Drive has made my life a whole lot easier.

           Google Drive allows users to organize their documents and presentations in folders. These folders can be shared with other users, where documents and presentations can be viewed and edited; making collaboration very easy. Setting up Google Drive is quick and easy. The first thing that you need to do is create a Gmail account. Once you create a Gmail account, you can access a host of Google’s products and services from the drop down window in the browser.

           Google offers a suite of products inside of Google Drive. The products include: Google Docs which is similar to a Microsoft Word program, Google Slides which is similar to Microsoft PowerPoint and Google Sheets which is similar to Microsoft Excel. When you create and/or edit something, it is saved to the cloud automatically; you do not need to hit save or save as as you would have to with Microsoft’s products. Being that Google Drive is cloud based, my computer and hard drive are freed from having to store large files; allowing my computer to keep up its processing speed. I can also view and edit documents/presentations on multiple devices; which is something I could not do if I simply saved it on my computer. I appreciate this feature being that I am constantly on the go.

            Google Slides are also great for presentations where you want to use video. You can copy the video link from YouTube and embed the video-player in the slide. This allows your presentation to flow without having to stop to search for a video. You will also save time when creating your presentation.

            Google Docs can be downloaded to a Microsoft Word file and/or a PDF. Google Slides can be downloaded to a Power Point format. This makes sharing documents with non Google Drive users a snap. Simply attach the converted file to an email or just print it out. Word documents and PowerPoints can also be uploaded to Google Drive where you will be given the option to edit the document or presentation in its Google Drive format. (Google Docs, or Google Slides)

            Google Drive also offers users the ability to create forms with a service called Google Forms. Google offers a Google Drive App for mobile devices and the Desktop letting users quickly access documents and presentations without having to go through the browser; which saves users valuable time.

         Google Drive is a very valuable resource. Individual users can sign up for free.

         Don’t take my word for it; try it for yourself.
image credit http://www.androidauthority.com

Lessons Learned from Selling: By, Dan Galante

Originally posted on gutsisthekey:

Every once in a while, a young professional strikes me with their talent and promise. And so I follow their career to watch success develop. Dan Galante is one of these. A few years ago, I came in contact with him through his sales related thoughts and have enjoyed watching his professional growth and talent. His on-target #sales and marketing ideas are vital, relevant and profit producing. Below are some of them. I suggest visiting his site regularly. You can also find some of his #salescategory thinking at the #salescategory tag, on twitter.

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Sales has taught me many things.

By: Dan Galante

Below is a list of what I learned from selling:

1. To go after what I want in life. Ask for the order if you will.

2. To stand tall in the face of rejection and negativity.

3. To look at rejection as a learning experience instead of…

View original 127 more words

Where’s the Beef?

The prices of Beef have sky rocketed  lately. I went out to dinner at a popular restaurant in New York City and the size of the steak I usually get; shrank to about half of the size for roughly the same amount of money. That is a hugh price increase!

Has anyone else noticed a similar trend when dining out? Tweet me at @DanGalante with your story.3b4daeda763a5af7bd60abdeeb3c580e

The 2015 New York International Auto Show: Where Direct, Digital and Trade Show Marketing Meet

Trade shows are a great opportunity for brands and whole industries to sell and market their products. I have experienced this first hand during my time in Outside Sales and Marketing. Since then, Social Media has exploded. Last week, I had the privilege of covering the New York Auto show as I do each year. This trade show is an example how the Auto industry interconnects  digital, direct and Trade show marketing in one synergy. The New York International show is promoted through various social networks, advertising and direct marketing i.e promotions and discounts. However, the marketing does not end once you visit the show. Visitors are provided with literature from each auto brand along with the opportunity to view and engage with live exhibits. Visitors are then encourage to share their experience with others via Social Networks which provides free advertising for show organizers and auto brands. Cars and trucks are available to to sit in allowing potential buyers to get a feel for the vehicles.

Below, I have provided pictures and video highlights from my coverage but it is no substitute for being there. The show runs from April 3rd to April 12th. Stop by and visit if you are in the New York area!

Jeep offers a ride and drive experience.

Dodge also has an amazing looking Viper.

Ford has also done an amazing job with their display. The Ford GT a remarkable looking Sports car.


Ford and Chrysler had the biggest and best displays of the show. However their were many great brand of cars and trucks. I have taken many pictures as well.

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