Author Archives: Dan Galante

The Basic Principles of Marketing have changed or have they?

Marketing in the digital age has shifted from content to context. Up until recently, many brands created the content that was used to market their products. Consumers were expected to like their products just because they looked cool or were hip. With the rise of social networking with sites such as Facebook and Twitter, thisContinue reading “The Basic Principles of Marketing have changed or have they?”

Four Basic Things Every Person in Sales Needs to Do to Be Successful

Selling is a very detailed process. There are four basic things that every person in Sales needs to do to be successful. These four things are: belief in your products and services, knowing how to prospect/knowing your target market, knowing how to engage prospects and customers with a message that is compelling and the ability toContinue reading “Four Basic Things Every Person in Sales Needs to Do to Be Successful”