Getting to Yes when the Answer has been No:Dealing with Rejection in Sales and Business

Dealing with rejection in sales and business is tough.  I remember my time in outside sales in New York City. I would make a lot of cold calls or try to up-sell or cross-sell products to existing customers. I remember days in the field when the answer I received was some form of no. Sometimes no matterContinue reading “Getting to Yes when the Answer has been No:Dealing with Rejection in Sales and Business”

How to Setup Google Analytics on Your Website and Blog

Google Analytics is a great way to monitor your efforts online. It allows you to see how many people are visiting your site, the duration of their visit, what content they are looking at and from what network. You can also see what country they are from. Another thing you could do is to setContinue reading “How to Setup Google Analytics on Your Website and Blog”

How to Create a Blog on WordPress and Tumblr

Writing a blog is great way to share your ideas and market your expertise in an area. I began blogging back in November 2011. Blogging had connected me with so many great people around the globe. I began publishing on the WordPress platform. Recently, I began cross publishing my blog on Tumblr. In this post,Continue reading “How to Create a Blog on WordPress and Tumblr”

The Best Places to Market Your Business to Qualified Buyers

For your business to have any success in generating sales, you have to know four things: 1         Who can buy your product or service? 2         Who are the decision makers? 3         Where are these decision makers going to make buying decisions? 4         How do these people make buying decisions? I covered the first two questions in aContinue reading “The Best Places to Market Your Business to Qualified Buyers”

The Best Day & Time to Execute an Email Campaign

Many people ask, what is the best day and time to execute an email campaign? Instead of trying to figure out the best day and time to execute an email marketing campaign, I would instead focus on the content. I would ask the following questions: 1)      What message do I want to send? 2)      What action doContinue reading “The Best Day & Time to Execute an Email Campaign”

10 Things a Sales Leader Needs to Do or Have to Be Successful

Deciding to go into sales management is a very big step for a sales person. Recently, I received an offer to serve as a sales trainer or de-facto sales manager; based on my time in field sales and my blog. What are a VP of Sales, Sales Director and Sales Manager? Well they are leaders. The firstContinue reading “10 Things a Sales Leader Needs to Do or Have to Be Successful”

What the New York Auto Show Can Teach Us About Trade Show Marketing

Trade show marketing is important for companies to build brand awareness. The purpose for trade shows is to drive sales.  As a Dental Sales Rep, I worked the Greater New York Dental meeting. This is a show where Dental Manufacturers and distributors show off current and new products they have to offer. Today, I am goingContinue reading “What the New York Auto Show Can Teach Us About Trade Show Marketing”

How to Deal with Difficult Customers

In sales, we all have to deal with difficult customers. Today, I am going discuss how to deal with difficult customers. In a previous post, I discussed how to get customers to pay on time. Before I can discuss how to handle difficult customers, the situation needs to be put in context. In other words,Continue reading “How to Deal with Difficult Customers”

How to Qualify and Close Leads

In my last post, I wrote about the various ways businesses can get leads. Now that you have collected all these leads, what do you do with them? In this post, I will discuss how to qualify and close the leads you get. Prior to calling on the leads you need to do the following:Continue reading “How to Qualify and Close Leads”