Top 10 Most Viewed Articles

As the year is winding down, I wanted to share with you the top 10 articles from my blog. Based on the readership the honors go to: #1 Four Basic Things Every Person in Sales Needs to Do to Be Successful Selling is a very detailed process. There are four basic things that every person inContinue reading “Top 10 Most Viewed Articles”

How to Handle the Objection: “call me after the holidays”

The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless they receive a year-end tax advantage. As a salesContinue reading “How to Handle the Objection: “call me after the holidays””

How the Romney and Obama Campaigns use Big Data to Market themselves to Voters

Today is Election Day in the United States. There are many candidates who are up for election. However, the most followed race is the Presidential race between Barack Obama and Mitt Romney. These candidates have been selling and marketing their vision for America for many months. These candidates have been doing everything they can toContinue reading “How the Romney and Obama Campaigns use Big Data to Market themselves to Voters”

Why you Should Reward your Customer’s for Providing Referrals and Testimonials

The easiest way to make sales is to earn referrals and testimonials from your customer’s.  Customers are usually delighted to provide referrals and testimonials for companies and products that work. That being said, you need to show your appreciation to your customer’s who put their name and reputation on the line for you.  If you want yourContinue reading “Why you Should Reward your Customer’s for Providing Referrals and Testimonials”

How to Get Your Letters Opened

Today we receive a lot of mail. Most of the time, a majority of the mail that I receive is a solicitation and/or junk mail. People are very busy; as a result they will skim their mail very quickly. They have to think that your message is compelling and relevant to them within the firstContinue reading “How to Get Your Letters Opened”

Selling and Marketing Brand X

When you are selling and marketing a brand x product, there are many challenges that you face. These challenges range from questions on product reliability to a lack of brand recognition. One of the first things that I would handle is product reliability. This comes from the product development and engineering side of your business.Continue reading “Selling and Marketing Brand X”

Getting to Yes when the Answer has been No:Dealing with Rejection in Sales and Business

Dealing with rejection in sales and business is tough.  I remember my time in outside sales in New York City. I would make a lot of cold calls or try to up-sell or cross-sell products to existing customers. I remember days in the field when the answer I received was some form of no. Sometimes no matterContinue reading “Getting to Yes when the Answer has been No:Dealing with Rejection in Sales and Business”

How to Create a Blog on WordPress and Tumblr

Writing a blog is great way to share your ideas and market your expertise in an area. I began blogging back in November 2011. Blogging had connected me with so many great people around the globe. I began publishing on the WordPress platform. Recently, I began cross publishing my blog on Tumblr. In this post,Continue reading “How to Create a Blog on WordPress and Tumblr”

The Best Day & Time to Execute an Email Campaign

Many people ask, what is the best day and time to execute an email campaign? Instead of trying to figure out the best day and time to execute an email marketing campaign, I would instead focus on the content. I would ask the following questions: 1)      What message do I want to send? 2)      What action doContinue reading “The Best Day & Time to Execute an Email Campaign”

What the New York Auto Show Can Teach Us About Trade Show Marketing

Trade show marketing is important for companies to build brand awareness. The purpose for trade shows is to drive sales.  As a Dental Sales Rep, I worked the Greater New York Dental meeting. This is a show where Dental Manufacturers and distributors show off current and new products they have to offer. Today, I am goingContinue reading “What the New York Auto Show Can Teach Us About Trade Show Marketing”