Building the Brands of Tomorrow

Previously, I discussed about how to develop and market a product. In this post, I am going to discuss how you can build a brand for tomorrow. While attending the Pivot Conference in New York City, I learned that whether you are a start-up company or a large fortune 500, it imperative that you reactContinue reading “Building the Brands of Tomorrow”

How to Develop and Market a Product

Developing and marketing a product, requires a lot of planning. You need a vision for your product. Whether you are a start-up company or a product manager launching a new product, there is a lot of research that has to take place. Your budget will dictate the size of your marketing campaign. However, you areContinue reading “How to Develop and Market a Product”

How to Overcome Sales Objections & Stalls

In sales, everyone has to be able to overcome objections in order to be successful. The best way to overcome objections is to prevent them. This can be done by providing a thorough sales presentation that covers all the information about your products and services. Also it is imperative that you address any questions theContinue reading “How to Overcome Sales Objections & Stalls”

How to Develop and Deliver a Successful Sales Presentation

In my last post, I covered how to make a cold call where I described about how to make an on the spot sales presentation. Now I will cover how to develop and deliver a sales presentation to a decision maker when you are on an appointed call. Developing Your Presentation When you start toContinue reading “How to Develop and Deliver a Successful Sales Presentation”

Do Sales People Need to Double as Product Marketing Managers for their offerings?

Do Sales people need to double as Product Marketing Managers for their offerings? When it comes to knowing who their customers are along with their needs; they do. Previously, I spoke about prospecting and identifying your target market. I will cover this topic in more detail in this post. I stated that it is importantContinue reading “Do Sales People Need to Double as Product Marketing Managers for their offerings?”