marketing – Page 17 – Sales, Marketing & Social Media Today

Do Sales People Need to Double as Product Marketing Managers for their offerings?

Originally posted on Sales, Marketing & Social Media Today:
Do Sales people need to double as Product Marketing Managers for their offerings? When it comes to knowing who their customers are along with their needs; they do. Previously, I spoke about prospecting and identifying your target market. I will cover this topic in more detail…

Say Thank You on Thanksgiving!

It’s easy to lose sight of the things that are important. We can easily be consumed by the things we want and don’t have. Left unchecked, this could lead to a life of unhappiness. Thanksgiving is upon us and I want to pause and reflect on the things thatContinue reading “Say Thank You on Thanksgiving!”

5 Things Sales has Taught Me

Sales has taught me many things. Below is a list of what I learned from selling: 1.To go after what I want in life. Ask for the order if you will. 2. To stand tall in the face of rejection and negativity. 3 To look at rejection as a learning experience instead of a defeat.Continue reading “5 Things Sales has Taught Me”

Increase Credibility: In-Person Customer Testimonials Hit the Spot at 2013 NY Auto Show

Last year, I wrote an article about what the auto show could teach us about trade show marketing. This year I had the honor of covering the show as a member of the press once again. I really enjoyed attending the show. All of the manufacturers had great presentations and unveils of their cars. EachContinue reading “Increase Credibility: In-Person Customer Testimonials Hit the Spot at 2013 NY Auto Show”

Build your Brand with a Blog

Blogging is a great way to build your brand and market your products to the masses. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource. Popular blog posts formats are:Continue reading “Build your Brand with a Blog”

Market Your Expertise with Paper.li

Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides writing, experts share articles and opinion of others in their field. This can come in the formContinue reading “Market Your Expertise with Paper.li”

My Top 5 Articles from 2012

In my last post, I shared my top 10 articles of all time. As today is New Year’s Eve, I wanted to reflect on my top five articles of 2012. #1 How to Deal with Difficult Customers In sales, we all have to deal with difficult customers. Today, I am going discuss how to deal withContinue reading “My Top 5 Articles from 2012”

2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 9,100 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 15 years to getContinue reading “2012 in review”

How to Handle the Objection: “call me after the holidays”

The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless they receive a year-end tax advantage. As a salesContinue reading “How to Handle the Objection: “call me after the holidays””