How to Earn Customer Referrals and Testimonials

Once you have made a sale to a customer, it is important to follow-up with a customer. As a Sales person it is important to deliver on the promises you make to customers. This means checking in with the customer throughout the implementation of your product or service and staying in touch with the customer afterContinue reading “How to Earn Customer Referrals and Testimonials”

How to Get Customers to Pay On Time While Keeping their Business

When we deal with customers, it is important to get them to pay their invoices in a timely manner. What a timely manner means is dependent on your company’s payment policy. Are these customers C.O.D or are they net 30, net 60, net 90 or longer? This payment structure is based on the length ofContinue reading “How to Get Customers to Pay On Time While Keeping their Business”

Customer Service Rules in the Digital Age

In my post Building the Brands of Tomorrow, I stated that one of the things that companies needed to do to build the brand of the future is to listen to their customers. This means handling customer complaints promptly. We are in the digital age. In this age, social networks are the wave of theContinue reading “Customer Service Rules in the Digital Age”

My review of The End of Business As Usual by Brian Solis

I highly recommend The End of Business As Usual by Brian Solis. I received a copy of this book while attending the Pivot Conference which the author runs. It was great meeting Brian. I wanted to build on what I learned at the conference which examined the social consumer, this is why I decided toContinue reading “My review of The End of Business As Usual by Brian Solis”

Building the Brands of Tomorrow

Previously, I discussed about how to develop and market a product. In this post, I am going to discuss how you can build a brand for tomorrow. While attending the Pivot Conference in New York City, I learned that whether you are a start-up company or a large fortune 500, it imperative that you reactContinue reading “Building the Brands of Tomorrow”

How to Develop and Market a Product

Developing and marketing a product, requires a lot of planning. You need a vision for your product. Whether you are a start-up company or a product manager launching a new product, there is a lot of research that has to take place. Your budget will dictate the size of your marketing campaign. However, you areContinue reading “How to Develop and Market a Product”

How to Overcome Sales Objections & Stalls

In sales, everyone has to be able to overcome objections in order to be successful. The best way to overcome objections is to prevent them. This can be done by providing a thorough sales presentation that covers all the information about your products and services. Also it is imperative that you address any questions theContinue reading “How to Overcome Sales Objections & Stalls”

How to Develop and Deliver a Successful Sales Presentation

In my last post, I covered how to make a cold call where I described about how to make an on the spot sales presentation. Now I will cover how to develop and deliver a sales presentation to a decision maker when you are on an appointed call. Developing Your Presentation When you start toContinue reading “How to Develop and Deliver a Successful Sales Presentation”

Do Sales People Need to Double as Product Marketing Managers for their offerings?

Do Sales people need to double as Product Marketing Managers for their offerings? When it comes to knowing who their customers are along with their needs; they do. Previously, I spoke about prospecting and identifying your target market. I will cover this topic in more detail in this post. I stated that it is importantContinue reading “Do Sales People Need to Double as Product Marketing Managers for their offerings?”