business – Page 3 – Sales, Marketing & Social Media Today

Build your Brand with a Blog

Blogging is a great way to build your brand and market your products to the masses. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource. Popular blog posts formats are:Continue reading “Build your Brand with a Blog”

Market Your Expertise with Paper.li

Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides writing, experts share articles and opinion of others in their field. This can come in the formContinue reading “Market Your Expertise with Paper.li”

How to Handle the Objection: “call me after the holidays”

The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless they receive a year-end tax advantage. As a salesContinue reading “How to Handle the Objection: “call me after the holidays””

How to Get Your Letters Opened

Today we receive a lot of mail. Most of the time, a majority of the mail that I receive is a solicitation and/or junk mail. People are very busy; as a result they will skim their mail very quickly. They have to think that your message is compelling and relevant to them within the firstContinue reading “How to Get Your Letters Opened”

Selling and Marketing Brand X

When you are selling and marketing a brand x product, there are many challenges that you face. These challenges range from questions on product reliability to a lack of brand recognition. One of the first things that I would handle is product reliability. This comes from the product development and engineering side of your business.Continue reading “Selling and Marketing Brand X”

Getting to Yes when the Answer has been No:Dealing with Rejection in Sales and Business

Dealing with rejection in sales and business is tough. I remember my time in outside sales in New York City. I would make a lot of cold calls or try to up-sell or cross-sell products to existing customers. I remember days in the field when the answer I received was some form of no. Sometimes no matterContinue reading “Getting to Yes when the Answer has been No:Dealing with Rejection in Sales and Business”

The Best Day & Time to Execute an Email Campaign

Many people ask, what is the best day and time to execute an email campaign? Instead of trying to figure out the best day and time to execute an email marketing campaign, I would instead focus on the content. I would ask the following questions: 1) What message do I want to send? 2) What action doContinue reading “The Best Day & Time to Execute an Email Campaign”

10 Things a Sales Leader Needs to Do or Have to Be Successful

Deciding to go into sales management is a very big step for a sales person. Recently, I received an offer to serve as a sales trainer or de-facto sales manager; based on my time in field sales and my blog. What are a VP of Sales, Sales Director and Sales Manager? Well they are leaders. The firstContinue reading “10 Things a Sales Leader Needs to Do or Have to Be Successful”

What the New York Auto Show Can Teach Us About Trade Show Marketing

Trade show marketing is important for companies to build brand awareness. The purpose for trade shows is to drive sales. As a Dental Sales Rep, I worked the Greater New York Dental meeting. This is a show where Dental Manufacturers and distributors show off current and new products they have to offer. Today, I am goingContinue reading “What the New York Auto Show Can Teach Us About Trade Show Marketing”