Four Basic Things Every Person in Sales Needs to Do to Be Successful

Originally posted on Sales, Marketing & Social Media Today:
Selling is a very detailed process. There are four basic things that every person in Sales needs to do to be successful. These four things are: belief in your products and services, knowing how to prospect/knowing your target market, knowing how to engage prospects and customers with…

How to Handle the Objection: “call me after the holidays”

Originally posted on Sales, Marketing & Social Media Today:
The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless…

Sales Reps: Want to Boost your Sales? Study your Sales Data & Do the Math!

Math and Sales Data are essential to improve the sales efforts of Sales Reps. The use of Math and Sales Data can provide a wealth of insights in terms of how effective a businesses sales campaigns are doing. In my previous post, How to be your own Manager of Sales, I detailed how Sales Reps couldContinue reading “Sales Reps: Want to Boost your Sales? Study your Sales Data & Do the Math!”

Do Sales People Need to Double as Product Marketing Managers for their offerings?

Originally posted on Sales, Marketing & Social Media Today:
Do Sales people need to double as Product Marketing Managers for their offerings? When it comes to knowing who their customers are along with their needs; they do. Previously, I spoke about prospecting and identifying your target market. I will cover this topic in more detail…

Say Thank You on Thanksgiving!

            It’s easy to lose sight of the things that are important. We can easily be consumed by the things we want and don’t have. Left unchecked, this could lead to a life of unhappiness. Thanksgiving is upon us and I want to pause and reflect on the things thatContinue reading “Say Thank You on Thanksgiving!”

Increase Credibility: In-Person Customer Testimonials Hit the Spot at 2013 NY Auto Show

Last year, I wrote an article about what the auto show could teach us about trade show marketing. This year I had the honor of covering the show as a member of the press once again. I really enjoyed attending the show. All of the manufacturers had great presentations and unveils of their cars. EachContinue reading “Increase Credibility: In-Person Customer Testimonials Hit the Spot at 2013 NY Auto Show”