How to Handle the Objection: “call me after the holidays”

Originally posted on Sales, Marketing & Social Media Today:
The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless…

How to Overcome Sales Objections & Stalls

Originally posted on Sales, Marketing & Social Media Today:
In sales, everyone has to be able to overcome objections in order to be successful. The best way to overcome objections is to prevent them. This can be done by providing a thorough sales presentation that covers all the information about your products and services. Also…

Sales Reps: Want to Boost your Sales? Study your Sales Data & Do the Math!

Math and Sales Data are essential to improve the sales efforts of Sales Reps. The use of Math and Sales Data can provide a wealth of insights in terms of how effective a businesses sales campaigns are doing. In my previous post, How to be your own Manager of Sales, I detailed how Sales Reps couldContinue reading “Sales Reps: Want to Boost your Sales? Study your Sales Data & Do the Math!”

Do Sales People Need to Double as Product Marketing Managers for their offerings?

Originally posted on Sales, Marketing & Social Media Today:
Do Sales people need to double as Product Marketing Managers for their offerings? When it comes to knowing who their customers are along with their needs; they do. Previously, I spoke about prospecting and identifying your target market. I will cover this topic in more detail…

Say Thank You on Thanksgiving!

            It’s easy to lose sight of the things that are important. We can easily be consumed by the things we want and don’t have. Left unchecked, this could lead to a life of unhappiness. Thanksgiving is upon us and I want to pause and reflect on the things thatContinue reading “Say Thank You on Thanksgiving!”

Increase Credibility: In-Person Customer Testimonials Hit the Spot at 2013 NY Auto Show

Last year, I wrote an article about what the auto show could teach us about trade show marketing. This year I had the honor of covering the show as a member of the press once again. I really enjoyed attending the show. All of the manufacturers had great presentations and unveils of their cars. EachContinue reading “Increase Credibility: In-Person Customer Testimonials Hit the Spot at 2013 NY Auto Show”

Build your Brand with a Blog

Blogging is a great way to build your brand and market your products to the masses. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource. Popular blog posts formats are:Continue reading “Build your Brand with a Blog”