Sales, Marketing & Social Media Today
The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless they receive a year-end tax advantage. As a sales rep, you are under pressure to close deals so you can earn that bonus. Unless your customer is in a buying mood, you are going to hear the objection “call me after the holidays”. If you have done business with this customer, you will have an easier time than if you are making a cold call.
In prior articles, I have written how to get prospects and customers to buy. However, today’s focus is getting around the customers or prospects objection “call me after the holidays”. You have to attempt to get around this objection. If…
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