Category Archives: marketing

How to Unsend a Message in Gmail or Google Apps

Everyone has sent an email that they wish they had not. Now imagine that you had the power to unsend that email! Google is now allowing users to unsend an email that was sent out for up to 30 seconds. To set up the unsend feature, you need to take the following steps: 1 SignContinue reading “How to Unsend a Message in Gmail or Google Apps”

How to Collaborate using Google Drive

        Google Drive offers people a great way to collaborate and share ideas. Teachers and business professionals alike can share documents and presentations along with editing them. In today’s world, we all need to collaborate to be successful. Google Drive has made my life a whole lot easier.            Google Drive allows users toContinue reading “How to Collaborate using Google Drive”

Where’s the Beef?

The prices of Beef have sky rocketed  lately. I went out to dinner at a popular restaurant in New York City and the size of the steak I usually get; shrank to about half of the size for roughly the same amount of money. That is a hugh price increase! Has anyone else noticed a similarContinue reading “Where’s the Beef?”

The 2015 New York International Auto Show: Where Direct, Digital and Trade Show Marketing Meet

Trade shows are a great opportunity for brands and whole industries to sell and market their products. I have experienced this first hand during my time in Outside Sales and Marketing. Since then, Social Media has exploded. Last week, I had the privilege of covering the New York Auto show as I do each year.Continue reading “The 2015 New York International Auto Show: Where Direct, Digital and Trade Show Marketing Meet”

Why Less is More when Presenting with Slides

Getting people to pay attention to your message and brand is becoming increasingly difficult in today’s attention economy. This is especially true when making a Sales and Marketing presentation. When making a presentation using PowerPoint/Slide-decks, are you inundating your prospects and audience with slide after slide of visuals? While visuals are important, too many ofContinue reading “Why Less is More when Presenting with Slides”

Boost Sales and launch Brands with Interview Marketing

When strangers get to know one another for the purpose of friendship, dating, employment, selling and networking; they ask questions about one another. This exchange of questions back and forth is known as an interview. Countless articles and books have been written about selling yourself in a job interview and the like. Now how canContinue reading “Boost Sales and launch Brands with Interview Marketing”

How Laws and Mandates Create and Disrupt Markets

Laws and mandates have major changes on the products and services that we use. Markets for goods and services are created and disrupted. An example of this is the Prohibition era in the United States. Prohibition was a time when the sale of drinking alcohol was made illegal by States and the Federal government. TheContinue reading “How Laws and Mandates Create and Disrupt Markets”