Category Archives: marketing

How to Get Customers to Pay On Time While Keeping their Business

Originally posted on Sales, Marketing & Social Media Today:
When we deal with customers, it is important to get them to pay their invoices in a timely manner. What a timely manner means is dependent on your company’s payment policy. Are these customers C.O.D or are they net 30, net 60, net 90 or longer?…

Building your Personal & Corporate Brand using LinkedIn

Originally posted on Sales, Marketing & Social Media Today:
Use of social media is essential in personal and corporate branding.  The networks that brands should be on are LinkedIn, Twitter, Facebook, YouTube and Google+. Writing blogs and having websites are also essential for building a brand.  Today I am going to discuss how to build…

Getting to Yes when the Answer has been No:Dealing with Rejection in Sales and Business

Originally posted on Sales, Marketing & Social Media Today:
Dealing with rejection in sales and business is tough.  I remember my time in outside sales in New York City. I would make a lot of cold calls or try to up-sell or cross-sell products to existing customers. I remember days in the field when the answer I…

Poor Customer Service Costs Businesses Sales

Poor customers service costs businesses sales. I observed this first hand yesterday. I was in the supermarket yesterday and I observed a man who was wanted to buy mussels (seafood). These mussels were packaged in bushels. As you can imagine, there were long lines in the supermarket. There were scales to weigh food items bothContinue reading “Poor Customer Service Costs Businesses Sales”