Do Sales People Need to Double as Product Marketing Managers for their offerings?

Do Sales people need to double as Product Marketing Managers for their offerings? When it comes to knowing who their customers are along with their needs; they do. Previously, I spoke about prospecting and identifying your target market. I will cover this topic in more detail in this post. I stated that it is importantContinue reading “Do Sales People Need to Double as Product Marketing Managers for their offerings?”