Category Archives: marketing

Originally posted on Sales, Marketing & Social Media Today:
In sales, we all have to deal with difficult customers. Today, I am going discuss how to deal with difficult customers. In a previous post, I discussed how to get customers to pay on time. Before I can discuss how to handle difficult customers, the situation…

Originally posted on Sales, Marketing & Social Media Today:
Deciding to go into sales management is a very big step for a sales person. Recently, I received an offer to serve as a sales trainer or de-facto sales manager; based on my time in field sales and my blog. What are a VP of Sales, Sales Director…

Originally posted on Sales, Marketing & Social Media Today:
As the year is winding down, I wanted to share with you the top 10 articles from my blog. Based on the readership the honors go to: #1 Four Basic Things Every Person in Sales Needs to Do to Be Successful Selling is a very detailed process.…

Originally posted on Sales, Marketing & Social Media Today:
Selling is a very detailed process. There are four basic things that every person in Sales needs to do to be successful. These four things are: belief in your products and services, knowing how to prospect/knowing your target market, knowing how to engage prospects and customers with…

Originally posted on Sales, Marketing & Social Media Today:
The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless…

Originally posted on Sales, Marketing & Social Media Today:
In sales, everyone has to be able to overcome objections in order to be successful. The best way to overcome objections is to prevent them. This can be done by providing a thorough sales presentation that covers all the information about your products and services. Also…

Originally posted on Sales, Marketing & Social Media Today:
Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides writing, experts share articles and opinion of others…

Anyone who is in inside or outside sales has to meet sales quotas/sales goals of a certain type. The role of a Sales Manager is to hire, mentor, train and motivate the Sales Team. A Sales Manager is also accountable for setting the sales goals of their team and making sure that these goals areContinue reading “How to be your Own Manager of Sales”

Originally posted on Sales, Marketing & Social Media Today:
Do Sales people need to double as Product Marketing Managers for their offerings? When it comes to knowing who their customers are along with their needs; they do. Previously, I spoke about prospecting and identifying your target market. I will cover this topic in more detail…