Why Less is More when Presenting with Slides

Getting people to pay attention to your message and brand is becoming increasingly difficult in today’s attention economy. This is especially true when making a Sales and Marketing presentation. When making a presentation using PowerPoint/Slide-decks, are you inundating your prospects and audience with slide after slide of visuals? While visuals are important, too many ofContinue reading “Why Less is More when Presenting with Slides”

Boost Sales and launch Brands with Interview Marketing

When strangers get to know one another for the purpose of friendship, dating, employment, selling and networking; they ask questions about one another. This exchange of questions back and forth is known as an interview. Countless articles and books have been written about selling yourself in a job interview and the like. Now how canContinue reading “Boost Sales and launch Brands with Interview Marketing”

How Laws and Mandates Create and Disrupt Markets

Laws and mandates have major changes on the products and services that we use. Markets for goods and services are created and disrupted. An example of this is the Prohibition era in the United States. Prohibition was a time when the sale of drinking alcohol was made illegal by States and the Federal government. TheContinue reading “How Laws and Mandates Create and Disrupt Markets”

Surviving & Thriving through Cold Calls, Sales Objections & Rejection

Cold Calling Whether you are a veteran or if you are new in sales, you will have to make cold calls to build your customer base. Many sales people dread making cold calls. However, if you approach it the right way; cold calling can be a great way to develop your selling skills and forgeContinue reading “Surviving & Thriving through Cold Calls, Sales Objections & Rejection”

My Top 10 Sales, Marketing & Social Media Articles of 2014

As the year is winding down, I wanted to share with you the top 10 articles from 2014 my blog. Based on the readership the honors go to: 1 Why Brands Should Use Visual Story Telling They say that a picture is worth a thousand words and a video is worth 10,000 words. Telling a story withContinue reading “My Top 10 Sales, Marketing & Social Media Articles of 2014”

How Dating Reminds Me of My Time in Outside Sales

Dating reminds me of my time as an Outside Sales Rep in New York City. When looking for prospects, I cold call on women at various social venues Bars/Clubs at night, Parks, Stores and the Subway. I network with friends for leads on potential single women and networking. I use various online social networking/dating sitesContinue reading “How Dating Reminds Me of My Time in Outside Sales”

Why Brands Should Use Visual StoryTelling

They say that a picture is worth a thousand words and a video is worth 10,000 words. Telling a story with words alone puts the burden of visualization on the prospect. As words mean different things to different people based on life experience and culture, it is possible for your message to be misinterpreted. ForContinue reading “Why Brands Should Use Visual StoryTelling”