Marketing is at the center of the organization; supporting Sales, Customer Success and the overall customer experience.
Kelly Miller Eliyahu of Salesforce outlines the Fifth Edition of The State of Marketing.
Customer Experience Marketing Data
- 65 % of Consumers say their loyalty is influenced by companies sending personalized messages.
- 52% of Customers are likely to switch from a brand if they do not make an effort to personalize communications to them.
- Customers need a consistent experience with Brands across all touch points.
Retail Shoppers that click recommendations spend 5 times more per visit.
79 % of Salespeople who use Social Media to sell outperform those that don’t.
Here is a Keynote from Salesforce CEO Mark Benioff.
Salesforce does a great job of providing information on industry trends. Everyone who attends Salesforce World Tour and/or Dreamforce is a Trailblaizer. The company brings people together and builds a community.
What insights do you use to make Sales and Marketing decisions?