High quality content created on a blog that is shared on social media can potentially double traffic to a website. However, just creating content; sharing it in its original form on many channels multiple times yields diminishing results. Results are diminishing because social networks and the blog-sphere continue to be bombarded with content. As a result, quality content will be overlooked. Content Repurposing helps make content stand out.
Content can be repurposed in the following ways:
1: The Type of Content i.e. Blog post, Podcast, Video, Audio, SlideShare Presentations
2. Content can be repurposed by learning styles i.e. Visual, Auditory, and Kinesthetic
3. Creating a posting schedule for social networks with using different aspects of an article
There are many ways to create content from blogs, podcasts, videos and audio. To know what your audience really wants, it is important to ask them. This could be done in the form of a survey asking: how they learn best, how they prefer to take in information and their learning style. Collecting this information helps brands to create compelling content users engage with resulting in higher sharing and increased traffic to the website.
It is important to have a posting schedule as each social network has its own best practices.
In addition to posting on a schedule, each link should have different copy from when it was first published; highlighting a different aspect of the post. This could take the form of a quote or fact from the post.
Content repurposing is my favorite option for doubling social media traffic to a website site because in the end it is all about engagement. If people are engaged with the content they will share it resulting in increased traffic.
How have you doubled site traffic from social networks? Comment and share below.
About the Author
Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked on various marketing assignments including: Start Ups, a Political Campaign & a Digital Marketing Conference.
Prior to serving as a Classroom teacher, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught & trained Dentists on the company’s products & services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.
He writes & publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today; which has grown to over 17,000 followers on LinkedIn & over 15,000 on WordPress.
Dan’s articles & insights on Sales, Marketing & Social Media have been featured, mentioned & referenced in major Business Publications such as:
The Arizona Republic
Twitter Ads Blog
Yahoo! Finance Blog
Paper.li’s Wall Of Fame via Scoop.it
Dan has been honored for his Social Profiles & Content
•Recognized by Klout for having a Score putting him in the Top 10 % of Social Media Users
•LinkedIn Social Selling Index Score in the Top 1%
•Honored by SlideShare for being in the top 5% of profiles viewed in 2014
•Honored by LinkedIn in 2012 for being in the top 1% of profiles viewed out of 200 million members
Dan is seeking a full-time marketing role in Direct, Inbound, Digital, Content & Social Media Marketing. He is willing to be a CMO to create and build out the Marketing function of your organization if it does not exist. Contact him to set up interviews. firstname.lastname@example.org