How to Develop and Market a Product

Sales, Marketing & Social Media Today

Developing and marketing a product, requires a lot of planning. You need a vision for your product. Whether you are a start-up company or a product manager launching a new product, there is a lot of research that has to take place. Your budget will dictate the size of your marketing campaign. However, you are in control on how to allocate that budget. I touched on some of the questions that should be asked in a previous post.  I will focus on them in more detail. The research should focus on the following:

  • What is the product designed to do?

You will need to be able to answer this question in writing (product literature) through creating and implementing product demonstrations that tell a story. This story should demonstrate a need that is not currently being met. Once this need is identified, it is your job to show how people…

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Published by Dan Galante

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual produce better results in these areas. Feel free to send me your questions. The blog is published on WordPress and Tumblr along with the LinkedIn publishing platform.

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