Market Your Expertise with Paper.li

Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides writing, experts share articles and opinion of others in their field. This can come in the form of a retweet on Twitter, like on Facebook, +1 on Google plus and various other forms of re-sharing. However, if you want to curate content from multiple sources, an online newspaper comes in handy. This is where Paper. li comes in.

I use Paper.li to share content on sales, marketing and technology. This is a great way for me to engage my followers with the content and opinions of others in my field.  People who are included in my papers frequently retweet the paper and mention me on Twitter. 

Paper .li is a great site to publish online newspapers on your area of expertise. The site allows you to sign up using your Twitter or Facebook account.  Papers are generated from your Facebook or Twitter feed. Setting up is easy. Once you go on the site, you will be asked to login with Facebook or Twitter. When I started, I decided to sign up with my Twitter account. Once I granted Paper.li access to my Twitter account,Image,

I was prompted to create my newspaper. You will need to create a title and subtitle for the paper along with how often you want your paper published. Paper. li provides publishers with three options: daily, morning +evening and Weekly.

Once you decide on the paper you want to create, you have the options of choosing hashtags from Twitter, RSS feeds, certain Twitter top accounts in the news, business, entertainment, tech and science, sports and leisure categories.Once you create your paper, you can schedule the time you want it to be published to Twitter and Facebook.  

Another great feature of Paper. li is the editor’s note. The editor’s note allows you to market your product and services. This feature also let’s you provide background about yourself. I share both text and links to my various websites and blogs.

Another feature that I like is the Twitter feed under the Editor’s note. This a great way for readers to follow and engage with you on Twitter. 

You can also search for people and content on the site. Readers who really like your paper can subscribe to your paper by email as well. This is similar to blog subscriptions via email. 

Paper.li also offers a premium service where you can publish newsletters. 

I recommend that you give Paper. li a try. It’s free!

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7 thoughts on “Market Your Expertise with Paper.li

  1. Yup, great service and great article Dan.
    We have been using paper.li for over a year and have the Pro version which allows more flexibility and the ability to add “ad space” as well as other perks.
    We are in direct contact with them on a continual basis giving some ideas on how to improve the service. Look for better search to come (currently, the algorithm is based on aggregated sources an not at all on views or shoes. This will be chaining to give more relevant results), more flexible ad space ability to monetize your paper (currently, you need to collect your own $ if you want to “sell” ad space.) and more social network integration.
    Highly suggest Paper.li for your marketing, and Dan hits it on the head above. You can only write so much. True thought leaders also find valuable resources that they curate and share. Paper.li allows you to do this easily and well. Ours: http://paper.li/f-1325477769

  2. Hi Dan,

    I have received Paper.li from my followers and even had some of my tweets featured as top stories, but I never really grasped the value of having one of my own…until now. Thank you for such an informative article. I will definitely share this.

  3. Dan, thank you for the write up and I’m thrilled to hear that Paper.li has found a home in your marketing tactics portfolio. It is a great engagement tool and we’re finding more and more the publishers that take the time to fine tune their sources and provide relevant and useful content to their audiences are getting good return on their time and effort.

    The end of last year we launched a beta feature called Multi-Share. I don’t know if you’ve tried it yet but it is also a great way to share bundled content collections over social networks. For example you can share a few key articles on just social selling with your audience via Multi-share. They will see your curated news for them and be taken back to your paper. It’s a pretty cool feature.

    The Talking Finger team has done a great job with their paper and serves as a point of reference often for people interested in going Pro. We’re lucky to have you both in the community and we look forward to Robin joining!

    Very soon we’re going to be launching domain aliasing. This will be included in the Pro package and we think it’s going to be a big hit. It will help marketers get more out of SEO — we look forward to hearing what you think.

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