Market Your Expertise with Paper.li
January 8, 2013 7 Comments
Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides writing, experts share articles and opinion of others in their field. This can come in the form of a retweet on Twitter, like on Facebook, +1 on Google plus and various other forms of re-sharing. However, if you want to curate content from multiple sources, an online newspaper comes in handy. This is where Paper. li comes in.
I use Paper.li to share content on sales, marketing and technology. This is a great way for me to engage my followers with the content and opinions of others in my field. People who are included in my papers frequently retweet the paper and mention me on Twitter.
Paper .li is a great site to publish online newspapers on your area of expertise. The site allows you to sign up using your Twitter or Facebook account. Papers are generated from your Facebook or Twitter feed. Setting up is easy. Once you go on the site, you will be asked to login with Facebook or Twitter. When I started, I decided to sign up with my Twitter account. Once I granted Paper.li access to my Twitter account,,
I was prompted to create my newspaper. You will need to create a title and subtitle for the paper along with how often you want your paper published. Paper. li provides publishers with three options: daily, morning +evening and Weekly.
Once you decide on the paper you want to create, you have the options of choosing hashtags from Twitter, RSS feeds, certain Twitter top accounts in the news, business, entertainment, tech and science, sports and leisure categories.Once you create your paper, you can schedule the time you want it to be published to Twitter and Facebook.
Another great feature of Paper. li is the editor’s note. The editor’s note allows you to market your product and services. This feature also let’s you provide background about yourself. I share both text and links to my various websites and blogs.
Another feature that I like is the Twitter feed under the Editor’s note. This a great way for readers to follow and engage with you on Twitter.
You can also search for people and content on the site. Readers who really like your paper can subscribe to your paper by email as well. This is similar to blog subscriptions via email.
Paper.li also offers a premium service where you can publish newsletters.
I recommend that you give Paper. li a try. It’s free!